In addition to their convenience, these credits are an invitation to seek comfort: Order any food you crave, be it pasta from a favorite Italian restaurant or a steaming hot bowl of ramen, without worrying about the cost. Americans spent $18.5 billion on food delivery services in 2018, up nine percent from the previous year, according to the NPD Group. These apps have made it easier than ever to order takeout, and using them has become a habit for many people. “It achieved the same outcome,” she said, “which was an expression of care and thoughtfulness, and also being extremely useful.” She didn’t mind that the food wasn’t homemade. “The Seamless gift card felt like my generation’s version of that.” “When my grandmother died years ago, people brought lasagnas and casseroles,” Ms. But for millions of people who use meal-delivery apps, the funds can come as a welcome gesture of practical kindness.Īfter a memorial service for her mother in Alberta, Canada, Katherine Austin-Evelyn, a philanthropic consultant, returned to her home in Brooklyn to find that a group of friends had sent her a $200 Seamless credit. Sending a grieving person a gift card instead of delivering homemade food to one’s doorstep may defy the wisdom of Emily Post. For all my loved ones knew, I could have stopped eating dairy or Tom Brady’d tomatoes. Then there are dietary restrictions to consider. But in New York City, and in 2019, there are some hurdles to practicing that traditional grieving ritual: tiny kitchens, crowded subway commutes, a 24/7 work culture. Many of these sympathy gifts came from friends living nearby who might have, in an alternate universe, brought over foil-covered baking dishes filled with cheesy casseroles. Another said, “Because you can’t eat flowers.” “Don’t forget to eat,” read the note accompanying one credit. When my mother died suddenly last year, at the age of 63, they started coming: gift cards for Seamless, GrubHub and Uber Eats that pinged softly in my inbox.
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